Social Media Manager and Policy Lead

Generator Collective is a non-profit startup that sits at the intersection of entertainment and politics.

Generator Website
 

Generator was founded in 2016 to talk about politics without feeling foolish.

Generator’s goal is to humanize policy and lower the barrier of entry to engage in politics.
Generator Collective redefines Minimal Civic Engagement and invites Gen Z & Millennials to participate.

From August up to the 2020 election, we ran a web-series called Cheat Sheet for the Voting Booth where Ilana Glazer interviewed celebrities with ties to swing states. Then, when the Senate was on the line, we ran another web-series focused on getting Georgians the information they needed to turn the Senate blue.

Social Media Manager

  • Responsible for overall strategy, creation, and execution of social content across 7 social accounts on 5 platforms (seeing a 19%+ from the prior year)

  • Pitch and adapt content to the ever-changing political climate

  • Pitch and launch Reels for Generator to reach our key demographic and even gain 2.5M+ views on a single Reel

  • Incorporate trends into daily graphics, videos, and copy for all posts

  • Manage communication with followers and create a safe community that encouraged questions and learning

  • Create weekly metrics reports and incorporate them into overall strategy

  • Promote Generator Lives (Ilana’s interviews with external groups, activists, and candidates)

 

Policy Lead

  • Overall comprehension of US politics to understand nuances and ability to distill it all into easily digestible content

  • Up to date on policies being debated by Congress (and know which ones we’d rather have on the floor)

  • Determined pertinent issues to our demographic and created content to update our followers

  • Initiated partnership with Knock for Democracy which culminated in 5 phone banks with 7 talent and 210,500+ calls to Georginas before the Jan 2021 Senate runoff

  • Created graphics for NY issues and the NY Primary Campaign where Ilana interviewed candidates including Andrew Yang and Chi Ossé

  • Researched and highlighted up and coming progressive candidate campaigns

Social Media Guru

Generator’s Current & Cool content included:
Reels, stories, infographics, memes, tweet roundups, reminders, videos,
carousels, IGTVs, and TLDR breakdown

  • Reels

    For many Gen-Zers, 2020 was their first election. Tara launched Reels to target the key demographic and it allowed Generator Collective to engage in a new level of creativity to make political content fun.

  • Infographics

    In 2020, 70% of young people received information about the election on social media. Tara made content for Generator that included political infographics, important reminders, TLDRs, and breakdowns of policies.

  • It's a Meme World

    Meme culture is its own little beast. Tara kept a pulse on what was popping off online and incorporated hot trends to creatively relay pressing detes. She also incorporated Tweet Roundups to broaden the voices represented.

  • Video Editing

    Using Premiere, Tara edited videos and created cut downs of Cheat Sheet for the Voting Booth webisodes and Ilana’s interviews. Tara also created thumbnails for all videos for a consistent and polished look.

  • Presentations

    Utilizing both Slides, Powerpoint, and Photoshop, Tara created external facing decks for presentations including youth empowerment camps and fundraising pitches.

  • Copy Editing

    Tara crafted copy and edited external
    facing documents. This included one-page fundraising pitches and prep documents on issues for celebrities.

  • Events & Partnerships

    Tara was the point person for any social needs and coordinated events. She maintained relationships with external organizations Generator collaborated with like Refinery29, RISE, and Cosmo.

  • Baseball Cards

    Researched candidates and created the popular “baseball card” graphics for those running in the New York Primary in June 2020. Generator Collective was a go to place for the TLDR on candidate.

  • Reports & Recaps

    Tracked the metrics for all content across all socials. For both web series, Tara also created reports on the swing states’ margins delivered the one-pagers to the guest celebs.

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